CONCEALING DARK CIRCLES
Dab your concealer on the inner corner of your eye then work it outward under and across the rest of your eye. Swiping the concealer in an upside down rainbow shape under the eye can result in a cakey finish and usually too much product is applied when doing it that way. It's always best to dab a little and pull the product out under the eye. You can always go back and dab on more if you need it!
BRIGHTENING THE EYES
Use a concealer 2 - 3 shades lighter than your skin tone and apply a dot to the inner corner of your eye, under the highest point of the brow, directly in the center of your lid and then put a few dots in a line down from your tear duct to the bottom of your nose and up to the outer corner of your eye. Blend these together and in to create a bright highlight all underneath your eye. It'll brighten up your whole look, make your eyes look bigger and more awake and you'll see the difference after you've applied your eye makeup. You can also use a white eye liner to line the bottom of your waterlines, too!
Hiding your previous night's festivities or late night study session? Stay away from dark eye shadows. This will only make your eyes look smaller and more tired.
**Added BONUS: Applying a small dot to the inner corner of your eye in a concealer 2 - 3 shades lighter than your skin tone helps eliminate any shadows you may have there naturally based on your facial structure. This technique works for anywhere on the face where you may have shadows thanks to Mother Nature and your genes.
Wishing you a beautiful day!